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Branding Sonoro: Despertando la conciencia sonora de las marcas

Marketing / Business Administration / Musical Composition / Economics / PR and Advertising / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo

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Rojas, Gonzalo (2015). Patrimonio e Identidad Vitivinícola: Reflexiones sobre la evolución de los significados culturales del vino en Chile.

Cultural Heritage Management / Patrimonio Cultural / Wine Marketing / Vine and Wines History / Oenology and Viticulture / Vitivinicultura

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Rojas-Gonzalo.-Identidad-y-Patrimonio-vitivinícola-bases-para-el-desarrollo-del-turismo-cultural-del-vino-en-Chile.

Cultural Heritage / Wine Tourism / Wine Marketing / History of Wine, History of Taste, Drinking Culture / Geography of Wine and Viticulture / Viticulture and Enology

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Producción, Comercio y contrabando del vino en el Virreinato de la Nueva Granada en el período colonial

History / Colonial America / Colonialism / Historia Social / Pirates / Historia Cultural / Contrabando / Wine Marketing / Historia De Colombia / Vinoculture / Nueva Granada / Historia del Comercio / Vino / Vinos / Piratas / Archeologia Del Vino / Post Colonialism / Historia Cultural / Contrabando / Wine Marketing / Historia De Colombia / Vinoculture / Nueva Granada / Historia del Comercio / Vino / Vinos / Piratas / Archeologia Del Vino / Post Colonialism

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El Caso de la Cooperativa Capel. Ed. Flacso Argentina, 2013.

Wine Marketing / Pisco / Viticulture and Enology

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La leggenda vien mangiando

Mythology And Folklore / History / Folklore / Mythology / Food Science / Anthropology of Food / Food History / Food and Nutrition / History Of Food Consumption / Mythology, folklore and supersition / Food Science and Technology / Wine / Historia / Superstitions and Superstitious Belief / Wine Marketing / History of wine / Vinoculture / Vine and Wines History / Fairies / Cibo E Letteratura / Superstitions and Rituals / Semiotica del cibo / Archeologia Del Vino / Significati Culturali Del Cibo / Superstizioni Alimentari / Leggende / Anthropology of Food / Food History / Food and Nutrition / History Of Food Consumption / Mythology, folklore and supersition / Food Science and Technology / Wine / Historia / Superstitions and Superstitious Belief / Wine Marketing / History of wine / Vinoculture / Vine and Wines History / Fairies / Cibo E Letteratura / Superstitions and Rituals / Semiotica del cibo / Archeologia Del Vino / Significati Culturali Del Cibo / Superstizioni Alimentari / Leggende

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El vino en la moneda griega: buscando interpretación y significado a su iconografía

Ancient Greek Numismatics / Greek Numismatics / Wine Marketing / Vine and Wines History / Wine market

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Vitivinicultura Chilena: Perspectivas de desarrollo de una industria emblemática del país.

Cultural Heritage Management / Wine Tourism / Wine Marketing / Vine and Wines History / Vine and Wine History / Wine Production / Wine Business / Wine Economy and Trade / Wine Sector / Viticulture and Enology / Sector e Industria Vitivinicola / Wine Production / Wine Business / Wine Economy and Trade / Wine Sector / Viticulture and Enology / Sector e Industria Vitivinicola

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Gonzalo Rojas, Director Ejecutivo de la Escuela de Los Sentidos expone en Congreso ENEFA 2015

Wine Economics / Wine Tourism / Wine Marketing / Vinoculture / Vine and Wines History / Oenology and Viticulture / Wine Business / Vino / History of Wine, History of Taste, Drinking Culture / Wine Sector / Geography of Wine and Viticulture / Trabajo estudio caso Vinos / Oenology and Viticulture / Wine Business / Vino / History of Wine, History of Taste, Drinking Culture / Wine Sector / Geography of Wine and Viticulture / Trabajo estudio caso Vinos

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SOBRE LA NECESIDAD DE AVANZAR HACIA UN SISTEMA DE D.O. PARA EL VINO CHILENO

Wine Economics / Wine Tourism / Wine Marketing / History of wine / Vine and Wines History / Wine Sector / Denominacion De Origen / Indicaciones Geográficas / Wine Sector / Denominacion De Origen / Indicaciones Geográficas

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Responsabilidad Social Empresarial en la Industria del Vino en Chile

Wine / RSE / Wine Marketing / RSE et développement durable / Wine Tourism,green Hotels,responsible Tourism / Vine and Wines History / cORPORATE SOCIAL RSEPONSIBILITY / Wine Business / Responsabilidade Social Empresarial RSE / Wine Sector / Wine Corporate Governance / Vine and Wines History / cORPORATE SOCIAL RSEPONSIBILITY / Wine Business / Responsabilidade Social Empresarial RSE / Wine Sector / Wine Corporate Governance

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Entrepreneurial Decision Making

Wine Marketing / Wine Consumption Behaviours

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CARACTERÍSTICAS DE LAS EMPRESAS EXPORTADORAS VITIVINÍCOLAS ESPAÑ OLAS. COMPARATIVA CON EMPRESAS VITIVINÍCOLAS FRANCESAS, CHILENAS Y ARGENTINAS

Wine / Wine Marketing / Vinoculture / Wine Consumption Behaviours / Wine Sector

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La competitividad internacional de la industria vinícola española durante la globalización del vino 1

Economic History / International Trade / Competitiveness (Economics) / Wine Marketing

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EL PISCO NACIO EN CHILE Resena

Wine Marketing / Oenology and Viticulture / Pisco / Historia del vino

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Diseño de productos y experiencias Enoturísticas. Enoturismo Chile, 2014.

Wine Tourism / Wine Marketing / Enoturismo / Sector Vitivinícola / Marketing Enoturístico / Viticulture and Enology

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